Marketing

Permanent URI for this collectionhttp://10.50.8.1:4000/handle/123456789/17

Browse

Author: search.filters.author.Gideon Mazuruse

Search Results

Now showing 1 - 3 of 3
  • No Thumbnail Available
    Item
    Prognosticating anthropomorphic chatbots’ usage intention as an e-banking customer service gateway: cogitations from Zimbabwe
    (Emerald Publishing Limited, 2022-03-01) Brighton Nyagadza; Asphat Muposhi; Gideon Mazuruse; Tendai Makoni; Tinashe Chuchu; Eugine T. Maziriri; Anyway Chare
  • No Thumbnail Available
    Item
    Inclusive Education Implementation Challenges Facing Selected Primary and Secondary Schools in Mashonaland East Province in Zimbabwe
    (Unisa Press 2022, 2021) Gideon Mazuruse; Brighton Nyagadza; Tendai Makoni
    Despite many efforts put forth for the successful implementation of inclusive education in primary and secondary schools in Watershed cluster, Marondera district in Mashonaland East province, Zimbabwe, there are numerous challenges being faced in this area. The study aimed at investigating the challenges faced in the implementation of inclusive education in public primary and secondary schools housed in Watershed cluster, Marondera district in Mashonaland East province. Two secondary schools and one primary school were targeted in this study. The study adopted a qualitative design and conducted a few numerical analyses to examine the challenges faced by schools in implementing inclusive education. Thirty learners and 15 teachers were sampled and data was collected through questionnaires, focus group discussions and observations. The research findings indicate that a lack of support from the society, negative attitudes from the teachers, incapacitation of schools and inadequate physical resources that would assist in the implementation of inclusive education were the major challenges. This means that the Zimbabwean Ministry of Primary and Secondary Education (MoPSE) should consider increasing the availability of special needs courses and workshops and conferences for teachers and create funds for renovating and building schools.
  • No Thumbnail Available
    Item
    Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers
    (Elsevier España, S.L.U., 2023-05-11) Brighton Nyagadza; Gideon Mazuruse; Kennedy Simango; Lovemore Chikazhe; Theo Tsokota; Lesley Macheka
    Despite noteworthy advancement of theoretical and practical knowledge of social media eWord-of-Mouth with evidence from prior empirical research, the influences consumers’ purchase intentions of commercial- ised indigenous fruits products in fast moving consumer goods retailers remains unexplored in academic domain. Therefore, the purpose of the study is to examining the role of social media word-of-mouth on con- sumers’ purchase intentions of commercialised indigenous fruits products in fast moving consumer goods retailers. It is based on a nomothetic quantitative methodology, where a survey was applied to collect responses from consumers of commercialized indigenous fruits products in selected fast moving consumer goods retailers in Marondera town, in Mashonaland East province of Zimbabwe. The structural equation modelling validated results confirm that quality, source credibility, usefulness of information and informa- tion adoption have influence on social media electronic word-of-mouth on consumers’ purchase intentions of commercialised indigenous fruits products in fast moving consumer goods retailers. In line with the cur- rent research results, complementary cross-sectional studies using the same methodology in different geo- graphical areas in the same focus can be applied to check for relevancy, reliability and applicability. However, the current study, originally contributes to digital marketing, information communication technol- ogies or information systems and food marketing practice and theory building. Further to this, it provides researchers with an agenda for future research directions.