Faculty of Agribusiness and Entreprenuership

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Author: search.filters.author.Lovemore ChikazheStart date: 2021

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    The role of self-service technology and graduates’ perceived job performance in assessing university service quality
    (Emerald Publishing Limited, 2022-09-25) Lovemore Chikazhe; Thomas Bhebhe; Brighton Nyagadza; Edmore Munyanyi; Tricia Singizi
    Purpose – This paper aims to investigate how graduates’ perceptions of self-service technology and perceived job performance can be used to assess university service quality. Also, this study examines the mediating role of perceived job performance on the effect of university service quality on graduates’ satisfaction and loyalty. Design/methodology/approach – A quantitative methodology was adopted where university graduates’ perceptions of self-service technology and job performance were used to assess the level of the university’s service quality. Through a cross-sectional survey, data were collected from 280 university graduates employed in Chinhoyi town, Zimbabwe, during the period between August and December 2021. Findings – This study’s findings indicate that self-service technology influences university service quality which in turn impacts on graduates’ perceived job performance, satisfaction and loyalty. Graduates’ perceived job performance was also found to partially mediate the effect of university service quality on satisfaction and loyalty among graduates. Research limitations/implications – This study’s results are instrumental to enable university’s management in developing economies to adopt and improve self-service technologies as this enhances university service quality and graduates’ perceived job performance, satisfaction and loyalty. Originality/value – This paper provides new insights, that is, the incorporation of graduates’ perceptions of self-service technology and job performance in assessing the university’s service quality. This research further clarifies the function of graduates’ perceived job performance in mediating the effect of university service quality on graduate satisfaction and loyalty. This study further adds to our understanding of tools, criteria and methods for assuring university service quality.
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    Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers
    (Elsevier España, S.L.U., 2023-05-11) Brighton Nyagadza; Gideon Mazuruse; Kennedy Simango; Lovemore Chikazhe; Theo Tsokota; Lesley Macheka
    Despite noteworthy advancement of theoretical and practical knowledge of social media eWord-of-Mouth with evidence from prior empirical research, the influences consumers’ purchase intentions of commercial- ised indigenous fruits products in fast moving consumer goods retailers remains unexplored in academic domain. Therefore, the purpose of the study is to examining the role of social media word-of-mouth on con- sumers’ purchase intentions of commercialised indigenous fruits products in fast moving consumer goods retailers. It is based on a nomothetic quantitative methodology, where a survey was applied to collect responses from consumers of commercialized indigenous fruits products in selected fast moving consumer goods retailers in Marondera town, in Mashonaland East province of Zimbabwe. The structural equation modelling validated results confirm that quality, source credibility, usefulness of information and informa- tion adoption have influence on social media electronic word-of-mouth on consumers’ purchase intentions of commercialised indigenous fruits products in fast moving consumer goods retailers. In line with the cur- rent research results, complementary cross-sectional studies using the same methodology in different geo- graphical areas in the same focus can be applied to check for relevancy, reliability and applicability. However, the current study, originally contributes to digital marketing, information communication technol- ogies or information systems and food marketing practice and theory building. Further to this, it provides researchers with an agenda for future research directions.