Technology Application in Tourism Events: Case of Africa

Abstract

Technology adoption within the tourism industry has grown rapidly. This trend has also attracted Southern African markets. The purpose of this chapter is to explore the impact that technology has made within the tourism industry of Southern African states. This is achieved through systematically reviewing the key digital tourism aspects associated by each of the states discussed. The 16 Southern African Development Community (SADC) member states are broadly explored and the most active are explored in more detail as far as their adoption of technological services such as the Internet and digital tourism is concerned. South Africa is observed to be the most active nation and appears to have a robust approach to implementing digital tourism according to the literature. As a result, most of the digital tourism literature is primarily from a South African perspective. There are indications that digital tourism in Southern Africa is growing and will likely continue to grow with the increase in access to such services