DSpace 8
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Recent Submissions
Prognosticating anthropomorphic chatbots’ usage intention as an e-banking customer service gateway: cogitations from Zimbabwe
(Emerald Publishing Limited, 2022-03-01) Brighton Nyagadza; Asphat Muposhi; Gideon Mazuruse; Tendai Makoni; Tinashe Chuchu; Eugine T. Maziriri; Anyway Chare
Technology Application in Tourism Events: Case of Africa
(Taylor & Francis, Abingdon,, 2022) Brighton Nyagadza; Tinashe Chuchu; Farai Chigora
Technology adoption within the tourism industry has grown rapidly. This trend has also
attracted Southern African markets. The purpose of this chapter is to explore the impact that
technology has made within the tourism industry of Southern African states. This is achieved
through systematically reviewing the key digital tourism aspects associated by each of the
states discussed. The 16 Southern African Development Community (SADC) member states
are broadly explored and the most active are explored in more detail as far as their adoption of
technological services such as the Internet and digital tourism is concerned. South Africa is
observed to be the most active nation and appears to have a robust approach to implementing
digital tourism according to the literature. As a result, most of the digital tourism literature is
primarily from a South African perspective. There are indications that digital tourism in
Southern Africa is growing and will likely continue to grow with the increase in access to such
services
Inclusive Education Implementation Challenges Facing Selected Primary and Secondary Schools in Mashonaland East Province in Zimbabwe
(Unisa Press 2022, 2021) Gideon Mazuruse; Brighton Nyagadza; Tendai Makoni
Despite many efforts put forth for the successful implementation of inclusive
education in primary and secondary schools in Watershed cluster, Marondera
district in Mashonaland East province, Zimbabwe, there are numerous
challenges being faced in this area. The study aimed at investigating the
challenges faced in the implementation of inclusive education in public primary
and secondary schools housed in Watershed cluster, Marondera district in
Mashonaland East province. Two secondary schools and one primary school
were targeted in this study. The study adopted a qualitative design and
conducted a few numerical analyses to examine the challenges faced by schools
in implementing inclusive education. Thirty learners and 15 teachers were
sampled and data was collected through questionnaires, focus group discussions
and observations. The research findings indicate that a lack of support from the
society, negative attitudes from the teachers, incapacitation of schools and
inadequate physical resources that would assist in the implementation of
inclusive education were the major challenges. This means that the Zimbabwean
Ministry of Primary and Secondary Education (MoPSE) should consider increasing the availability of special needs courses and workshops and
conferences for teachers and create funds for renovating and building schools.
Development or destruction? Impacts of mining on the environment and rural livelihoods at Connemara Mine, Zimbabwe
(Taylor and Francis Group, 2022-02-22) Martin Magidi; Promise Machingo Hlungwani
This study interrogates the impacts of mining at Connemara Gold
Mine on the environment and rural livelihoods for surrounding
communities the mine. While we acknowledge that mining is
a very lucrative business and one of the major drivers of the
Zimbabwean economy, we argue that most of the benefits of
mining tend to be enjoyed elsewhere and not by host communities.
We roped in the Treadmill of Production and the Resource Curse
theories to demonstrate the interplay between capitalism, the
environment and local ordinary people’s livelihoods around
Connemara mine. Data were collected through interviews with
local community residents, leaders and stakeholder organizations
with interests in mining who were selected through purposive and
snowballing techniques. We collected data over a period of 13
weeks, interviewing twenty-five respondents in the process and
undertaking a series of transect walks across the mined site and
its adjacent surroundings. We discovered that mining caused exten
sive environmental destruction, creating artificial hills and open pits
as well as promoting massive soil erosion, contaminating water and
land with dangerous chemicals making them unusable for produc
tive purposes. As a result, we conclude that mining at the site did
not generate wealth for the local populace but for the mine owners
and the state while impoverishing the host communities, destroy
ing their livelihoods in doing so. We conclude by arguing that
mining at Connemara is a perfect example of how the Treadmill
of Production works and an evident testimony of the Resource
Curse.
Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa
(Emerald Publishing Limited, 2022-11-01) Takawira Munyaradzi Ndofirepi; Tinashe Chuchu; Eugine Maziriri; Brighton Nyagadza
Purpose – The market for counterfeit goods worldwide has continued to grow significantly over the years,
attracting the curiosity of researchers in the marketing field. This study aimed to analyse the influence of price-
quality inference and attitudes towards economic rewards of purchasing counterfeit products on the intentions
to purchase non-deceptive counterfeit products.
Design/methodology/approach – The research adopted a quantitative methodology and utilised the cross-
sectional survey method to collect data from a sample of 381 respondents comprising university students. The
data was then analysed using the computer software Smart PLS 4.
Findings – The results established that the respondents’ price-quality inference of counterfeit products was
positively associated with the attitudes towards economic rewards of purchasing counterfeit products and
intention to purchase counterfeit products. Furthermore, the study revealed that attitudes towards economic
rewards of purchasing counterfeit products partially mediated the influence of price-quality inference on
customer intention to acquire non-deceptive counterfeit goods. A multigroup analysis of the proposed
relationship did not find any statistically significant differences in the pattern of results concerning the gender
groups.
Research limitations/implications – The significance of the study findings is hampered by the singular
focus on university students as a reference point for young people’s perceptions of counterfeit goods in South
Africa. The study, however, presents verifiable evidence that marketers and brand managers of genuine products may utilise to develop intervention measures to sway young African consumers away from
counterfeits and towards genuine brands.
Originality/value – This is one of the few studies in the literature that addresses young adults’ deliberate
purchasing of non-deceptive counterfeits in South Africa, an important consumer market in Africa.